UI / UX Design
B2B Internal Page Template Builder
An ongoing global initiative to unify splash pages through scalable templates and GDS-M integration. I uncovered key design and technical markets gaps, balancing stakeholder needs with roadmap and feasibility constraints.
Year :
2025
Industry :
Entertainment
Client :
Ticketmaster
Project Duration :
April - Ongoing
Overview :
Amplify Accelerate is a global initiative at Ticketmaster aimed at unifying splash pages through scalable templates and GDS-M integration. The goal was to improve brand consistency, streamline stakeholder workflows, and speed up splash page creation using templates and preset content blocks within Ticketmaster’s internal CMS, Amplify.
Challenge :
As a team, faced a few major uncertainties such as how to balance the rollout between new GDS components and ready-made templates, and whether to play it safe with familiar design patterns or push the brand forward with bold visual updates.
On top of that, Amplify was already in the middle of a platform migration, meaning technical feasibility, roadmap timing, and stakeholder alignment all needed careful management.
There was also business hesitation around ROI, since much of the benefit would be internal rather than directly customer-facing.
Result :
Amplify Accelerate evolved into a unified, systemised way to create splash pages faster and more consistently. The work laid the foundation for scalable global rollout and influenced broader conversations around how design systems and CMS tooling can work hand-in-hand at Ticketmaster.
Key Takeaways :
Designing Within Ambiguity
Working on an evolving global initiative taught me how to move design forward even when direction, scope, and priorities were still taking shape.
Balancing Innovation and Feasibility
I learned how to push brand and experience improvements while staying grounded in technical constraints and delivery timelines.
Aligning Large Stakeholder Groups
The project strengthened my ability to bring design, development, and strategy teams together around a shared vision.
More Projects
UI / UX Design
B2B Internal Page Template Builder
An ongoing global initiative to unify splash pages through scalable templates and GDS-M integration. I uncovered key design and technical markets gaps, balancing stakeholder needs with roadmap and feasibility constraints.
Year :
2025
Industry :
Entertainment
Client :
Ticketmaster
Project Duration :
April - Ongoing
Overview :
Amplify Accelerate is a global initiative at Ticketmaster aimed at unifying splash pages through scalable templates and GDS-M integration. The goal was to improve brand consistency, streamline stakeholder workflows, and speed up splash page creation using templates and preset content blocks within Ticketmaster’s internal CMS, Amplify.
Challenge :
As a team, faced a few major uncertainties such as how to balance the rollout between new GDS components and ready-made templates, and whether to play it safe with familiar design patterns or push the brand forward with bold visual updates.
On top of that, Amplify was already in the middle of a platform migration, meaning technical feasibility, roadmap timing, and stakeholder alignment all needed careful management.
There was also business hesitation around ROI, since much of the benefit would be internal rather than directly customer-facing.
Result :
Amplify Accelerate evolved into a unified, systemised way to create splash pages faster and more consistently. The work laid the foundation for scalable global rollout and influenced broader conversations around how design systems and CMS tooling can work hand-in-hand at Ticketmaster.
Key Takeaways :
Designing Within Ambiguity
Working on an evolving global initiative taught me how to move design forward even when direction, scope, and priorities were still taking shape.
Balancing Innovation and Feasibility
I learned how to push brand and experience improvements while staying grounded in technical constraints and delivery timelines.
Aligning Large Stakeholder Groups
The project strengthened my ability to bring design, development, and strategy teams together around a shared vision.
More Projects
UI / UX Design
B2B Internal Page Template Builder
An ongoing global initiative to unify splash pages through scalable templates and GDS-M integration. I uncovered key design and technical markets gaps, balancing stakeholder needs with roadmap and feasibility constraints.
Year :
2025
Industry :
Entertainment
Client :
Ticketmaster
Project Duration :
April - Ongoing
Overview :
Amplify Accelerate is a global initiative at Ticketmaster aimed at unifying splash pages through scalable templates and GDS-M integration. The goal was to improve brand consistency, streamline stakeholder workflows, and speed up splash page creation using templates and preset content blocks within Ticketmaster’s internal CMS, Amplify.
Challenge :
As a team, faced a few major uncertainties such as how to balance the rollout between new GDS components and ready-made templates, and whether to play it safe with familiar design patterns or push the brand forward with bold visual updates.
On top of that, Amplify was already in the middle of a platform migration, meaning technical feasibility, roadmap timing, and stakeholder alignment all needed careful management.
There was also business hesitation around ROI, since much of the benefit would be internal rather than directly customer-facing.
Result :
Amplify Accelerate evolved into a unified, systemised way to create splash pages faster and more consistently. The work laid the foundation for scalable global rollout and influenced broader conversations around how design systems and CMS tooling can work hand-in-hand at Ticketmaster.
Key Takeaways :
Designing Within Ambiguity
Working on an evolving global initiative taught me how to move design forward even when direction, scope, and priorities were still taking shape.
Balancing Innovation and Feasibility
I learned how to push brand and experience improvements while staying grounded in technical constraints and delivery timelines.
Aligning Large Stakeholder Groups
The project strengthened my ability to bring design, development, and strategy teams together around a shared vision.