Amplify Accelerate: B2B Internal Page Template Builder

An ongoing global initiative to unify splash pages through scalable templates and GDS-M integration. I uncovered key design and technical markets gaps, balancing stakeholder needs with roadmap and feasibility constraints.

Client

Ticketmaster

Industry

Entertainment

Service

Internal Tool

Duration

Ongoing (as of August 2025)

Orange Flower
Orange Flower
Orange Flower

OVERVIEW

Amplify Accelerate is a global initiative at Ticketmaster aimed at unifying splash pages through scalable templates and GDS-M integration. The goal was to improve brand consistency, streamline stakeholder workflows, and speed up splash page creation using templates and preset content blocks within Ticketmaster’s internal CMS, Amplify.

OVERVIEW

Amplify Accelerate is a global initiative at Ticketmaster aimed at unifying splash pages through scalable templates and GDS-M integration. The goal was to improve brand consistency, streamline stakeholder workflows, and speed up splash page creation using templates and preset content blocks within Ticketmaster’s internal CMS, Amplify.

OVERVIEW

Amplify Accelerate is a global initiative at Ticketmaster aimed at unifying splash pages through scalable templates and GDS-M integration. The goal was to improve brand consistency, streamline stakeholder workflows, and speed up splash page creation using templates and preset content blocks within Ticketmaster’s internal CMS, Amplify.

THE CHALLENGE

Early on, we faced a few major uncertainties — how to balance the rollout between new GDS components and ready-made templates, and whether to play it safe with familiar design patterns or push the brand forward with bold visual updates. On top of that, Amplify was already in the middle of a platform migration, meaning technical feasibility, roadmap timing, and stakeholder alignment all needed careful management. There was also business hesitation around ROI, since much of the benefit would be internal rather than directly customer-facing.

THE CHALLENGE

Early on, we faced a few major uncertainties — how to balance the rollout between new GDS components and ready-made templates, and whether to play it safe with familiar design patterns or push the brand forward with bold visual updates. On top of that, Amplify was already in the middle of a platform migration, meaning technical feasibility, roadmap timing, and stakeholder alignment all needed careful management. There was also business hesitation around ROI, since much of the benefit would be internal rather than directly customer-facing.

THE CHALLENGE

Early on, we faced a few major uncertainties — how to balance the rollout between new GDS components and ready-made templates, and whether to play it safe with familiar design patterns or push the brand forward with bold visual updates. On top of that, Amplify was already in the middle of a platform migration, meaning technical feasibility, roadmap timing, and stakeholder alignment all needed careful management. There was also business hesitation around ROI, since much of the benefit would be internal rather than directly customer-facing.

THE SOLUTION

I collaborated closely with development, strategy, and GDS teams to define a scalable design direction and prioritise key components. I mapped out design and technical gaps, explored new styling opportunities that could enhance user journeys and event discovery, and co-created template prototypes for testing. Regular design reviews and workshops helped align cross-functional teams and balance innovation with feasibility.

THE SOLUTION

I collaborated closely with development, strategy, and GDS teams to define a scalable design direction and prioritise key components. I mapped out design and technical gaps, explored new styling opportunities that could enhance user journeys and event discovery, and co-created template prototypes for testing. Regular design reviews and workshops helped align cross-functional teams and balance innovation with feasibility.

THE SOLUTION

I collaborated closely with development, strategy, and GDS teams to define a scalable design direction and prioritise key components. I mapped out design and technical gaps, explored new styling opportunities that could enhance user journeys and event discovery, and co-created template prototypes for testing. Regular design reviews and workshops helped align cross-functional teams and balance innovation with feasibility.

THE RESULT

Amplify Accelerate evolved into a unified, systemised way to create splash pages faster and more consistently. The work laid the foundation for scalable global rollout and influenced broader conversations around how design systems and CMS tooling can work hand-in-hand at Ticketmaster.

THE RESULT

Amplify Accelerate evolved into a unified, systemised way to create splash pages faster and more consistently. The work laid the foundation for scalable global rollout and influenced broader conversations around how design systems and CMS tooling can work hand-in-hand at Ticketmaster.

THE RESULT

Amplify Accelerate evolved into a unified, systemised way to create splash pages faster and more consistently. The work laid the foundation for scalable global rollout and influenced broader conversations around how design systems and CMS tooling can work hand-in-hand at Ticketmaster.

Conclusion

Amplify Accelerate pushed me to think strategically across design, systems, and business alignment. It taught me how to navigate ambiguity, build consensus between teams, and advocate for innovation even within technical and brand constraints. The experience really sharpened my skills in systems thinking and stakeholder collaboration — something I’ve carried into every project since.

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