Role: Product Designer
Type: Internal Tool
Company: Ticketmaster
Team: Product, Engineering, Internal Stakeholders
Tools: Figma, Confluence, Jira
Duration: 2 months
Problem: Internal teams relied on a proprietary CMS to create landing pages (“shops”), but the tool had usability gaps and lacked automation. Manual publishing created inefficiencies and risked delays. Users needed a way to streamline page scheduling and improve operational flow.
Solution: The aim was to streamline the CMS experience by improving usability and introducing a scheduling feature that allowed users to automate landing page launch and removal. This reduced manual work, improved efficiency, and supported time-sensitive campaigns across global teams.
Challenge.
One of the biggest hurdles was balancing different team priorities while designing something scalable and technically viable. I leaned on empathetic communication and strategic UX thinking to bring everyone into alignment.
Outcome & Impact
The redesigned components and new Shop Scheduling feature were successfully launched and quickly adopted across teams. Users reported increased efficiency, smoother workflows, and reduced reliance on manual oversight. The feature empowered stakeholders to plan ahead with confidence, improving the reliability of time-sensitive campaigns and significantly enhancing the tool’s value for internal users.