Role: Lead UI Designer
Client: Dashchund Rescue UK
Tools: Figma, Maze, Adobe Illustrator, Google Drive
Duration: 3 weeks
Project Overview:
This project aims to redesign a small non-profit dog rescue website, to better the navigation, visual interface, and overall user experience of the site. It mostly targets dog lovers and owners who are considering adopting a rescue dog, wanting to enquire and donate to the cause, or looking to read the latest rescue stories and updates.
Redesigning Dachshund Rescue UK: A Tail-Wagging Digital Transformation
I collaborated with Dachshund Rescue UK to reimagine their website and improve the adoption experience for potential dog owners. The existing platform lacked visual appeal, intuitive navigation, and clear guidance on the adoption process, making it harder for users to find and rehome dachshunds in need. My goal was to create a modern, user-friendly interface that encourages engagement, streamlines the adoption journey, and helps more dogs find their forever homes.
Obstacles & Challenges
I don’t have a dog of my own or pet in general, so I felt ignorant coming into this project, not knowing what it takes to care for a dog, and what dog owners look out for from non-profit apodation sites. As a result, I took it upon myself to do my own research, truly empathise with our user insights and analyse our director competitors. Doing this improved my knowledge and confidence to proceed with the redesign of the Dachshund Rescue UK website.
Before & After
Before:
- Lacked character / brand identity
- Misplacement text and imagery
- Unappealing call to action buttons
- Unclear process of adoption & donation.
After:
- Playful approach to colors fonts and imagery
- Engaging hero section & animations
- Vital information clear and understandable
- Revived and vibrant UI display
Impact & Results: Paving the Way for More Happy Adoptions
Through thoughtful UX improvements, I transformed Dachshund Rescue UK’s website into a welcoming, easy-to-navigate platform. The redesign enhances the user journey, guiding potential adopters step by step while showcasing the dogs’ unique personalities. This project highlights my ability to balance empathy-driven design with functionality, ultimately creating a digital space that connects loving families with dachshunds in need.
